In direct response copywriting, it’s sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this… 1. Most people know that very rarely is something “perfect”. By admitting to a small flaw you come across as more believable and increase the trust level with […]
Price And The Current Marketing Mix
Pricing is always an important factor in the marketing mix but it seems to me that it’s easier to assess correctly when times are good. In more challenging times, such as now, it becomes more difficult to gauge what’s appropriate. Of course, testing will ultimately tell you what’s “correct” in terms of your marketing objective […]