Been a while since the last in this series of “Better Website Conversion Tips”. Apologies dear reader! You can find the previous post in the series at… “Better Website Conversion Tips – Part 9”. Here’s the next in the series… *** Better Conversion Tip #10 – Test Credibility And Proof Another thing you’ll want to […]
Grapes, Small Flaws And Copywriting
In direct response copywriting, it’s sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this… 1. Most people know that very rarely is something “perfect”. By admitting to a small flaw you come across as more believable and increase the trust level with […]