Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter. There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess […]
Are You Guilty Of These Email Copywriting Mistakes?
I find email marketing and copywriting a topic where there is often contradictory advice. Some of that, I suggest, is because there are different ways to be “right”. And what works is often dependent on the particular situation and the relationship between the source and the list. For example…