…PLUS my thoughts on the new Bond movie “Quantum Of Solace”. (There is a connection…as you’ll see!) Ben Settle has a great post over at his blog titled “The 9 Horsemen Of The Email Copywriting Apocalypse”. Contrary to what the title might suggest…
Copywriting Notes – A Tip From Pulp Fiction
One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”. Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them. He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”. In the post he gives you a […]
Review – Ben Settle’s “The Copywriting Grab Bag”
Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?). More of a monster special report rather than a simple book, what you get for your money is…
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s… 1. Here’s what I’ve got. 2. Here’s what it will do for you. 3. […]