Is it a smart marketing strategy to give away good content with no strings attached…not even asking for a simple email? Ace copywriter and marketer Ray Edwards is running an experiment to find out. Over at his blog he’s giving away a mind map of the process he uses to write effective sales copy… …and […]
Review – Ben Settle’s “The Copywriting Grab Bag”
Here’s my somewhat belated review of Ben Settle’s “The Copywriting Grab Bag” (I’ve been busy over the last week, what can I say?). More of a monster special report rather than a simple book, what you get for your money is…