Is it a smart marketing strategy to give away good content with no strings attached…not even asking for a simple email? Ace copywriter and marketer Ray Edwards is running an experiment to find out. Over at his blog he’s giving away a mind map of the process he uses to write effective sales copy… …and […]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…