I confess. I’m addicted to books and book stores! Now, this has benefits of course. For a copywriter, bookstores are a great source of ideas and market information. And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale. It’s called…
What I Learned From Barack Obama About Copywriting…
…(really, from Joe Vitale via Joe Sugarman). Reading “The Adweek Copywriting Handbook” by Joe Sugarman, I came across this useful copywriting tip that Joe got from Joe Vitale…