Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)… …the topic was being debated vigorously. Then as now, the evidence supports the effectiveness of long copy over short… …BUT the […]
A Simple Question Copywriters Can Use…
…to be more successful. While researching a current project today, I dug out an old set of Jay Abraham CDs. These are the recordings of a seminar Jay held back in 2002. One of the speakers was Brian Tracy, someone I have a lot of time for. Brian was speaking about entrepreneurship and success and […]