Long-copy versus short-copy seems to be a perennial debate in the world of marketing. When I first started out in direct response copywriting back in 2004 (and that seems a very long time ago!)… …the topic was being debated vigorously. Then as now, the evidence supports the effectiveness of long copy over short… …BUT the […]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]