The other day I dropped into a local bookstore to research a new project for a client in the financial services industry. As I’ve mentioned before, I find bookstores a wonderful source of information and inspiration for that matter. Of course, I also research my copywriting projects online (and what a wonderful time saver that […]
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Great Research Resources For Copywriters
All the hoopla about the recent launch of “The Ultimate Desktop Copy Coach” prompted me to pull out my copy of “Two Hours To More Profitable Sales Copy” by Clayton Makepeace. I have to confess that since buying this when it was launched at the end of 2007, the book has languished unread and gathering […]