Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality. Why is this important? Here’s what Hopkins had to say…
“Scientific Advertising In The 21st Century” – Part 10 “Things Too Costly”
Chapter 10 of copywriting classic “Scientific Advertising” is titled “Things Too Costly”. By this, the great Claude Hopkins means… “Many things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result.” Put another […]
“Scientific Advertising In The 21st Century” – Part 6 “Psychology”
Chapter 6 in “Scientific Advertising” by copywriting legend Claude Hopkins is all about “Psychology”… “The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most […]