Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21. There are no major holidays this month. […]
Looking Ahead – Marketing Calendar June 2011
A little later than usual…apologies…here’s a look at events in June 2011 that you can use as the basis for a promotion or campaign in your marketing. Here in Australia… …winter officially arrives on June 1 (although the recent cold snap makes it seem like it’s already here!). June 6 – Foundation Day (WA) June […]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]