“A Name That Helps” is the subject of chapter 20 of the copywriting classic “Scientific Advertising” by Claude Hopkins. In this chapter, Hopkins shares his thoughts and experience with product names, with examples of names that can help the selling process along with some potential pitfalls. This sums up his overall philosophy about product names…
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“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality. Why is this important? Here’s what Hopkins had to say…