Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality. Why is this important? Here’s what Hopkins had to say…
“Scientific Advertising In The 21st Century” – Part 6 “Psychology”
Chapter 6 in “Scientific Advertising” by copywriting legend Claude Hopkins is all about “Psychology”… “The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most […]