Christmas and New Year are clearly the big events in December for marketers to focus on. In Australia we also have the official first day of summer (December 1st) and the end of the school year. Elsewhere, there is the usual selection of more “off-beat” holidays listed over at www.BlueMountain.com including… 14 December – DNA […]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming […]