Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21. There are no major holidays this month. […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Copywriting Notes – Olympic Lessons
Coming towards the end of the 2008 Olympics, couple of observations about success occur to me. Now, I will confess that I’m not a great sports fan and I haven’t been watching the games much. I’m also somewhat dubious about the idea of using athletes and sportsmen and women as role models in other fields […]