…from maven and probably the world’s best copywriting coach David Garfinkel. David hasn’t been posting a lot lately so it’s great to read his latest post… “The Street Smart Wisdom Of Denny’s” …with a simple, but effective, way to get more business even in tough times.
Fascinating Take On Current Events For Copywriters…
…and marketers at Lawrence Bernstein’s “Info Marketing Blog”. I’ve sung the praises of Lawrence’s blog before. What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Copywriting Notes – Olympic Lessons
Coming towards the end of the 2008 Olympics, couple of observations about success occur to me. Now, I will confess that I’m not a great sports fan and I haven’t been watching the games much. I’m also somewhat dubious about the idea of using athletes and sportsmen and women as role models in other fields […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]