…and marketers at Lawrence Bernstein’s “Info Marketing Blog”. I’ve sung the praises of Lawrence’s blog before. What he’s been doing lately is link in some classic direct response ads to the dramatic events unfolding in the financial and political arenas.
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]