“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. ” – John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the “Ad for the Ad” and the starting point of […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]