Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21. There are no major holidays this month. […]
Farewell To A Great Modern Pitch Man – Billy Mays
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came […]