Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create […]
Another Great Marketing Video…
…from Billy Mays. After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials. Love the part with the truck! Who wouldn’t want some of this stuff! My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
Farewell To A Great Modern Pitch Man – Billy Mays
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came […]