Today (February 2) is “Groundhog Day” which gives me the perfect excuse to post this trailer… …with an important marketing lesson to follow… I love this movie and watched it again recently. If you’re not familiar with the story…
Marketing Lessons From The Demise Of General Motors
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”. (There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.) Hard to believe now, but GM was once seen as a paragon of managerial and business excellence. Alfred […]