The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace. And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook. Read Clayton’s post…
A Surprising Benefit Of The Economic Downturn…
…for smart copywriters and marketers. Reading through the January edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” I was struck by this (2 part) profound insight from Pete…