Here’s another video from the “Copywriting Checklist” series from John Carlton. Gee, the last one I posted was a month ago! This is a follow up to that previous video. It’s titled “Nitty-Gritty: Discussion”. In it John hammers home the point that it’s benefits, not features, that need to be emphasised in copy. I’d go […]
Today’s “Terrible Headline Award”
As a copywriter and profits strategist, I am constantly observing advertising and marketing out there in the “real world”. I particularly keep an eye out for good headlines. Why? Well, as marketer you will be aware that the whole sales process starts by getting someone’s attention and the headline is one of the most important […]