Better Conversion Tip #13 – Review Your Copy (You can find the previous post in this series here “Better Website Conversion Tips – Part 12”.) In this series, I’ve assumed that you’ve already got some sort of web page up with some copy in place. This isn’t a series about how to write copy. But […]
Pssst! Want To Know A Copywriting Secret?
In yesterday’s post “A Painful Marketing Lesson…” I touched on the topic of the knowledge that specialists have that outsiders do not. In that case, it was the computer technician knowing some simple tweaks and techniques that I did not. In other words…
When It’s OK To Brag…
…maybe! Let’s face it, nobody likes a braggart. Which is why one of the guidelines for effective copywriting is to focus on your prospective customer rather than indulge in chest-thumping about how great you or your company are. However, there is a lot of poor copy out there and you often see ads loudly proclaiming […]