The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment. David White kicked off the meeting talking about… “The […]
No B.S. Trust-Based Marketing – Book Review
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the cover), which is a BIG plus as far as I’m concerned. OK so is this “Trust-Based […]