The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment. David White kicked off the meeting talking about… “The […]
Some Personal Observations On Buying Behaviour
Posting has been light of late… …because I’ve been in the process of relocating back to the UK from Australia. In between selling my apartment, making preparations for the move and making sure client work is not neglected… …posting here on the blog has taken a back seat. Now, all this recent activity has meant […]
No B.S. Trust-Based Marketing – Book Review
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the cover), which is a BIG plus as far as I’m concerned. OK so is this “Trust-Based […]