Here’s a cautionary tale about the potential problems using a service like Groupon… …and how having too many customers can be a BIG, business-threatening problem… “Groupon demand almost finishes cupcake maker” In brief… “Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire, launched an offer via the money-saving website in the spring […]
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Copywriting Notes – “Psycho-Cybernetics” And Copywriting
Most copywriting training focuses on what would be called the “craft”. How to write effective headlines, bullets and put together a convincing letter. More advanced training goes into the psychology of selling and and crafting an effective strategy and campaign for a promotion. Very little is ever said, however, about what might be termed the […]