Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good […]
Halloween And The Curse Of Zombie Marketing
This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”… …and would David Ogilvy even recognise the company that he founded and led to such great success? Their “Marketing Warnings From Beyond The […]
Looking Ahead – Marketing Calendar March 2014
Time to look ahead at the month of March 2014 at events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main event of general relevance is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that […]
Looking Ahead – Marketing Calendar March 2013
Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi Gras parade (Sydney) The Mardi Gras festival runs from Feb 8- Mar […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]