So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]
Looking Ahead – Marketing Calendar August 2012
Welcome to this months “Looking Ahead” feature where we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign. Main event is the 2012 Summer Olympics in London which will be in full swing… …having started on July 27 and running (no pun intended!) until August 12. Looking […]
Looking Ahead – Marketing Calendar July 2012
Let’s take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through until August 12. You’ve most likely already seen Olympic […]
Looking Ahead – Marketing Calendar June 2012
The month of June is approaching… …and we’re almost halfway through the year 2012! Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012… …that we can use as the basis for event-driven direct response marketing campaigns or promotions. First, let’s take a look at the calendar […]