Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2017. Two big themes or ideas. […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]