OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit.
Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One Of A Kind” seminar where he basically revealed all of the copywriting secrets he had discovered over his long career.
Now, he has just announced that the DVDs are being made available. They are well worth taking a look at and I’m sure would repay the investment. However, that’s not what this is about.
You see, although Gary Bencivenga is a copywriting legend, it’s not easy to get examples of his work for some reason. So, the sales letter for this DVD set is a very rare chance to take a look at a letter written by the great man himself (I’m assuming, of course that Gary wrote the letter! Pretty reasonable assumption, I think…).
Here’s what to do. Head on over to Gary’s website “Bencivenga Bullets”. Sign up for his free newsletter and once you’re on his list you should get an email about the DVDs. When you do, head on over to the sales page, read and make a copy for your swipe file (it’s 70 pages long). Remember to print out the order form (even if you don’t want to get the DVDs) to get an example you’ll want to keep in your files.
That’s it! Coming next, the shocking ad that may offend some readers!