As a copywriter or marketer, you’ll be aware that much of the power of a sales letter comes from hitting the “emotional hot buttons” of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their decisions. Now, these “emotional hot buttons” or “triggers” aren’t just important in the sales […]
Copywriting Tip On Adding Emotional Impact To Copy
Ace copywriter Michel Fortin has just posted an excellent piece on his blog titled “Apply The Law Of Contrast To Build Desire”. Michel talks about the copywriting standard formula usually described as “Problem-Agitate-Solve” and takes it a step further. In the process, he adds a lot more emotional impact by really bringing out the contrast […]