Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. After the lull of the last month or so… …it’s a time of a change of seasons. It’s Autumn […]
Looking Ahead – Marketing Calendar July 2014
Time for our regular look ahead…this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion. Two big themes or ideas. First, that we’re now in the second half of the year. As […]
Looking Ahead – Marketing Calendar 2014
One of the highest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year 2014! As well as this article to give you ideas… …here’s a great post from copywriter Ray Edwards… “How To Create A One-Page Marketing Plan”. It’s taken […]