If you’re a copywriter or have any experience of direct response marketing, then I’m pretty sure you’re familiar with the important concept of “Message-to-market-match”. That is to say, when advertising you choose an avenue that will reach your desired audience. So imagine my surprise as I was reading this week’s edition of “The Economist” when […]
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Someone Didn’t Get The “Reason Why Copywriting” Memo
Here’s a couple more current ads from Australian financial institutions that provide illustrations of bad and not-so-bad copywriting. Let me say, I don’t pick on financial institutions out of spite or some sort of grudge. It’s just that they seem to be so prominent and, often, so poor. As I’ve observed previously, they seem to […]