Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it’s a lean month both in the northern and southern hemispheres. In Australia, it’s the middle of winter and in the north it’s the lazy days of summer. So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons […]
Marketing And Copywriting With The Beatles
You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as […]
Copywriting Notes – The Dark Secret Behind Monster Success
Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing… …or just about anything, in fact. It’s from copywriting giant David Garfinkel… …and it’s a post he wrote over at […]
A Painful Marketing Lesson…
…relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being connected is a bad thing! A call to my ISP help desk failed to fix the […]