…and that applies to marketers as well. Jack Trout is a marketing expert whom I hold in great esteem. Together with Al Ries he wrote the classic marketing text “Positioning”. Jack has recently published the second edition of his book “Differentiate Or Die”, with the arresting subtitle…
Memo To Dell: The “Cool” Position…
…is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the […]
Marketers And Copywriters – Grab The “Maven Matrix Manifesto”!
Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham. It’s called the “Maven Matrix Manifesto” and, in a nutshell, it’s about how to position yourself as the authority or the “Go-To Guy” (or “Gal”, of course!) in your market. Haven’t read […]