OK, here’s copywriter John Carlton’s third (and final) video on testimonials from his “Copywriting Checklist” series. Testimonials are one of those copywriting elements that everyone “knows” about. However, all too often they are not used to best effect. Remember that the primary purpose of the testimonial is to provide PROOF of your claims and support […]
Copywriting Video – Right Way To Use Testimonials
Here’s video #5 from master copywriter John Carlton in his “Copywriting Checklist” series. This one deals with testimonials (in fact, there are another 2 videos on this topic, and I may include them in a future post). Now, testimonials are one of the key “proof” elements to include in any sales letter. But to get […]