It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see […]
Looking Ahead – Marketing Calendar December 2011
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Looking Ahead – Marketing Calendar November 2011
November… …and in Australia that means… …the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the beginning of the run-in to Christmas… …so start preparing those Christmas and year end promotions. Elsewhere…