A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2017. After the lull of the last month or so… …it’s a time of a […]
Looking Ahead – Marketing Calendar April 2016
Here’s our regular look ahead at the coming month, April 2016… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The most prominent event of general interest this month is… …”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on […]