Couple of times recently in copywriting discussions I’ve seen this question come up, that is how do you know when you’re good enough to be a copywriter, in particular, to offer your services as a freelancer? Interesting question, because it’s not as if there’s a “Copywriting University” where you get a seal of approval (OK, […]
Copywriters – The Right Way To Use Questions In Headlines
Australian copywriting maestro Pete Godfrey is blogging up a storm this week. He has just posted an item titled “The Power Of A Provocative Question”. Pete provides a great example of how to draw readers into your copy with this question… “How Much Younger Do You Want To Look?” And, of course, it can easily […]