The February meeting of the GKIC London Chapter took place on 24 February 2015… …at our new venue, “The Happenstance” on Ludgate Hill. A full schedule with 4 speakers… …plus the opportunity to catch up with old friends, meet new members and share ideas with like-minded, go-ahead business-folk. David White kicked off the afternoon talking […]
Your Marketing Sucks – Book Review
“If the moolah you spend on marketing isn’t growing your business and bringing in more moolah in return then you have marketing that…sucks” Now, as reader of this blog and presumably a practitioner of direct response marketing, your marketing should definitely NOT suck. Nonetheless, Your Marketing Sucks: 10th Anniversary Edition by Mark Stevens is a worthwhile read. […]