Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
A Classic Story With A Valuable Lesson For Marketers…
…and direct response copywriters, of course. This is a true story… A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit the local zoo where he especially enjoyed […]