On this Halloween 2023…I’m reposting a piece that I originally published w-a-a-a-y back in 2014. How things have changed in the world since then! What’s somewhat terrifying however… …is that many marketers appear not to have heeded these warnings. Perhaps even more frightening is that many contemporary marketers seem completely unaware of the fundamental principles […]
The Demographic Cliff – Book Review
For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent… The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle “How to survive and prosper during the great deflation of 2014-2019” pretty much sums up the contents. […]
Wishing You A Happy, Healthy And Prosperous 2012!
Best wishes to you for a successful year in 2012! Thank you for being a reader of my blog here at “Maximum Results Copywriting”. I appreciate you! Over the first week or so of January, I’ll continue to post useful articles and info about the coming year, If you haven’t already seen them, here are […]
The Copywriter And The Creative Brief
Had to smile when I saw this… I think most freelance copywriters can relate to this! I guess I’m fortunate in that the majority of my clients are experienced direct response marketers and know what they want. Some clients, however… Tom’s original post at “creative brief”.