Master copywriter Michel Fortin shares his marketing predictions for 2012… “My 2012 Predictions Are In…” Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world. Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years […]
Archives for 2011
Marketing Perils Of 12 Days Of Christmas Sales
The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if […]
Looking Ahead – Marketing Calendar For 2012
One of the biggest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year. So here’s a selection of events, holidays and anniversaries you can use to prepare a core marketing calendar for your business. First, a list of the major […]
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