Time for our regular look ahead…this time at the month of July 2022…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. Two big ideas stand out. The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The […]
Looking Ahead – Marketing Calendar June 2022
With the month of June approaching… …we’re almost halfway through 2022! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar for June 2022. If you’re in the northern hemisphere… …the broad theme […]
6 Minute Primer On Marketing That Works!
Drayton Bird is…in my view…one of the greatest marketers and copywriters of recent times. The video above shows some highlights of a presentation he gave in New Zealand billed as “Drayton Bird’s Last Hurrah”. In a short 6 minutes, you’ll find a to-the-point primer on what marketing is really all about and what really works […]
Looking Ahead – Marketing Calendar May 2022
Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2022 that smart marketers can use as the reason for a marketing promotion. In May 2022… …two notable occasions are… …firstly “May Day” (May 1, of course)… …and then in most places (apart from the […]
Looking Ahead – Marketing Calendar April 2022
Welcome to our regular look at the month ahead, April 2022… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year falls between the 15th (Good Friday)… …and the 18th (Easter Monday). The other prominent […]
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