Hope you had a frighteningly successful Halloween if you ran any promotions. Now that particular event has passed for another year… …my local stores are now in full-on, 100% Christmas mode! Not just Christmas promotions either… …this year everyone seems to have jumped the gun on “Black Friday” and started well ahead of the supposed […]
Looking Ahead – Marketing Calendar November 2021
Here’s the regular look ahead… …this time at the coming month of November 2021… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2021. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! The first Sunday in Advent is on November 28. For […]
Looking Ahead – Marketing Calendar October 2021
Here’s a look ahead at the month of October 2021 and some of the events, anniversaries and occasions that smart marketers can use as the basis for an event-driven promotion… …to create your own marketing calendar for October 2021. Remember to take account of any Covid-19 restrictions that might impact on your business. In general, […]
Looking Ahead – Marketing Calendar September 2021
Welcome to this month’s “Looking Ahead” feature for September 2021… …where we take a look at the events, occasions, anniversaries and holidays that we can use as the foundation for event-driven marketing promotions in the coming month. Of course, take due account of any pandemic restrictions that affect your business or customers…but there’s no need […]
Last Pitch – Ron Popeil
Ron Popeil…legendary pitchman and self proclaimed “Salesman of the Century” (I assume Ron was talking about the 20th century) has moved on the great shopping channel in the sky (28 July 2021). From the UK “Daily Telegraph”… “Ron Popeil, the self-styled ‘Greatest salesman of the [20th] Century’, who has died aged 86, was the founder […]
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