Welcome to this month’s “Looking Ahead” feature. While the Covid-19 emergency can’t be considered over…life is slowly returning to something like normal. So…while taking due account of any restrictions that affect your business or customers…there’s no need to hold back on your marketing. There are no major holidays this month. In the northern hemisphere it’s […]
Authentic Marketing?
“If you can fake authenticity…you’ve got it made!” (Old…cynical…marketing adage) As always, an insightful and amusing cartoon from the great Tom Fishburne. Well worth reading the whole thing at “influencer marketing and authenticity”. Tom reports…
Looking Ahead – Marketing Calendar July 2021
Time for our regular look ahead…this time at the month of July 2021…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. Two big ideas stand out. The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The […]
Looking Ahead – Marketing Calendar June 2021
With the month of June approaching… …we’re almost halfway through 2021! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar for June 2021. If you’re in the northern hemisphere… …the broad theme […]
Looking Ahead – Marketing Calendar May 2021
Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2021 that smart marketers can use as the reason for a marketing promotion. In May 2021… …two notable occasions are… …firstly “May Day” (May 1, of course)… …and then in most places (apart from the […]
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