With the month of June approaching… …we’re almost halfway through 2021! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar … [Continue reading]
Looking Ahead – Marketing Calendar May 2021
Welcome to this month’s “Looking Ahead” feature...taking a look at the events, occasions and anniversaries in the month of May 2021 that smart marketers can use as the reason for a marketing promotion. In May 2021… …two notable occasions … [Continue reading]
Looking Ahead – Marketing Calendar April 2021
Welcome to our regular look at the month ahead, April 2021… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year … [Continue reading]
Looking Ahead – Marketing Calendar March 2021
Time to look ahead at the month of March 2021 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Personas In Marketing…Another Angle…
You'll often find in the corporate world, a simple concept will end up being complicated almost to the point of absurdity. The great Tom Fishburne takes a look at one such example in... "creating personas". Personas...or "Customer Avatars"...are … [Continue reading]
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