Welcome to this month’s “Looking Ahead” feature for September 2021... ...where we take a look at the events, occasions, anniversaries and holidays that we can use as the foundation for event-driven marketing promotions in the coming month. Of course, … [Continue reading]
Last Pitch – Ron Popeil
Ron Popeil...legendary pitchman and self proclaimed "Salesman of the Century" (I assume Ron was talking about the 20th century) has moved on the great shopping channel in the sky (28 July 2021). From the UK "Daily Telegraph"... "Ron Popeil, the … [Continue reading]
Looking Ahead – Marketing Calendar August 2021
Welcome to this month’s “Looking Ahead” feature. While the Covid-19 emergency can’t be considered over…life is slowly returning to something like normal. So…while taking due account of any restrictions that affect your business or customers…there’s … [Continue reading]
Authentic Marketing?
"If you can fake authenticity...you've got it made!" (Old...cynical...marketing adage) As always, an insightful and amusing cartoon from the great Tom Fishburne. Well worth reading the whole thing at "influencer marketing and authenticity". Tom … [Continue reading]
Looking Ahead – Marketing Calendar July 2021
Time for our regular look ahead…this time at the month of July 2021...at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. Two big ideas stand out. The first is…we are in the second half of the year. … [Continue reading]
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